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Positive Money: Launch event – 20th January 2021

January 15 @ 8:00 am - 5:00 pm


Launch event: A Messaging Guide for a Wellbeing Economy webinar

Do you or your organisation believe our economy should provide a foundation for everyone to live a good life? That it should prioritise human health and wellbeing? Rather than lead us down a dangerous and short-sighted path fixated on GDP growth?

Many of us campaign for a fairer, safer, greener, happier society, but the design of our economy prevents us from making the progress we need to.

This messaging guide is a starting point to help us collectively change the narrative of what an economy is for, and how we can redesign it to work for the wellbeing of people and planet. It was developed by NEONand PIRC, in collaboration with WEAll, Positive Money and several other people in the Wellbeing Economy movement.


This webinar is your chance to:

  • See the messaging guide presented and get tips for how you can incorporate it into your work – a presentation by Dora Meade, Head of Messaging at NEON.
  • Network with others working towards a Wellbeing Economy agenda, and to share plans and projects for 2021 – a go-round of those on the call who want to share.


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REAL is a community interest company that aims to support citizens and organisational leaders to transition to carbon zero and sustainability, founded by Safia Minney & friends.

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