Learn about how to invest your money as a force for good and discover inspiring new innovations to make your money align with your values for real sustainability our expertly curated content and resources.

Arguably the quickest way to accelerate the momentum on sustainability globally is to change the flow of money – away from polluters and unethical behaviour and towards innovative businesses embedding ethics and sustainability in every process and department. This is just as applicable to individuals and companies choosing their pension fund as to banks changing their investment and lending policies. Given the United Nations has estimated that $2500bn will be needed annually to reach the 17 sustainable development goals by 2030, the need to transform private money markets is urgent. 

There has been real progress – central banks and pension funds have now accepted that climate risks are also financial risks and are demanding greater clarity from companies on declaring these. Investors are also beginning to realise the opportunities of investing in companies which are able to solve some of the greatest problems facing the planet.

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REAL is a community interest company that aims to support citizens and organisational leaders to transition to carbon zero and sustainability, founded by Safia Minney & friends.

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